Our Story

Headstand was founded by coffee roaster and UK Barista Champion Josh Tarlo. He spent the better part of a decade traveling to coffee farms across Latin America and Africa and over the years he watched how climate change was making coffee production harder. Rains in the dry seasons, droughts in the rainy seasons, the delicate balance that makes creating coffee fruit is slowly falling apart.

After learning that people have been turning the leaves of the coffee tree into something like a tea for hundreds of years and research showed the resulting brew was high in antioxidants and anti-inflammatory properties he was hooked. The leaves are also already plentiful on coffee farms and much easier to grow than the fruit so it helps producers weather the challenges of the changing climate.

After creating a new way of processing the leaf with a coffee producer friend Carlos the leaf became the base of drink that’s packed with ingredients shown to help you feel good and that’s refreshing AF.